Africa’s most trusted market research partner,
bringing you data with a conscience.

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Your credible data source on emerging markets

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Creating business impact with powerful insights

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Understanding the human at the heart of your brand

data logo

Your credible data source
on emerging markets

eye logo

Creating business impact
with powerful insights

heart logo

Understanding the human at
the heart of your brand

What does
Ask Afrika do?

Ask Afrika is a research company built on years of solid expertise, academic clout and industry respect.

We uncover deep insights on human behaviour in emerging markets. Being inherently African, Ask Afrika asks the right questions, that in turn lead to enabling brands to reach their consumers on a human level, and to become category leaders.

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Expertise

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Benchmarks

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Human Experience

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Brand Health

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Beyond Borders

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Our Track Record

years of delivering
data with integrity

brand health studies
in the last 5 years

CX studies in
the last 5 years

best-in-class
industry benchmarks

Industry Footprint

We’ve partnered with blue-chip brands across every single category from Media, FMCG and Finance to Government & Public Sector and Social Dynamics.

Whatever your industry, we believe there’s a story to tell in credible data.
Powered with rich, carefully mined insights, we can help foretell the future and shape the zeitgeist.

Banking

Almost every top performing bank in South Africa, has consulted with Ask Afrika. We have assisted brands in understanding unique and complex financial behaviours across segments, creating positive customer experiences through every touchpoint and driving innovation and integration in a fast-transforming industry.

discovery logofnb logotyme bank logoabsa logonedbank logoafrican bank logo

Retail

Our expertise in this category includes brand health, customer satisfaction, focus groups and journey mapping. For a number of brands, we’ve employed mystery shopping - designed to measure the quality of sales and service, job performance, regulatory compliance, aswell as to test the consistency of consumer habits.

buco logoshoprite logobusby logotfg logopep logobathu logolewis logo

FMCG

Product testing, identifying gaps in product offers and measuring brand association is part of our expertise in this category.

Most importantly, though, we analyse a client’s promise and the delivery of that promise in relation to competitors.

Clover logomccain logoplascon logobacardi logoreckitt logo

Media

We’ve worked with some of the country’s top media houses to provide channel studies and focus groups. We also offer viewer and listener profiling that gives insights into people’s habits, their interests and behaviours, and how these impact the kinds of content they consume.

havas media logoMedia markt logokeys logomotswako logoprovantage logoetv logo

IT & Telecoms

In this industry, we utilise all our benchmarks, including churn studies, customer satisfaction data as well as vox pops, to provide brands with predictive insights necessary to keep ahead in a fast-changing landscape

cell c logometrofibre logomtn logosamsung logotelkom logovodacom logovuma logo

Automotive

Continuous feedback and growth are essential in this dynamic business environment. Beyond the usual car clinics and dealer interviews, we also use a program called Voice of the Consumer. This drives cross-sell and upsell opportunities throughout the customer’s lifespan and provides valuable feedback to prevent brand stagnation

engen logobp logodaimler truck logolamborghini logoland rover logocaltex logo

Insurance

Understanding the role culture plays, specifically within life insurance and funeral cover in the South African context, is key. We delve into insights surrounding family dynamics, traditional practices and legacy building.  

discovery logo1life logoold mutual logohollard logoavbob logoauto & general logo

Medical

With the wave of greater integration between physical and emotional wellbeing, and financial wellness taking place in this category, we are able to recommend strategies for differentiation, growth and purpose initiatives.

discovery logomomentum logobestmed logogems logo

Industry Footprint

We’ve partnered with blue-chip brands across every single category from Media, FMCG and Finance to Government & Public Sector and Social Dynamics.

Whatever your industry, we believe there’s a story to tell in credible data. Powered with rich, carefully mined insights, we can help foretell the future and shape the zeitgeist.

Banking

Almost every top performing bank inSouth Africa, has consulted with Ask Afrika. We have assisted brands in understanding unique and complex financial behaviours across segments, creating positive customer experiences through every touchpoint and driving innovation and integration in a fast-transforming industry.

discovery logo
fnb logo
tyme bank logo
absa logo
nedbank logo
african bank logo

Retail

Our expertise in this category includes brand health, customer satisfaction, focus groups and journey mapping.For a number of brands, we’ve employed mystery shopping - designed to measure the quality of sales and service, job performance, regulatory compliance, aswell as to test the consistency of consumer habits.

buco logo
shoprite logo
busby logo
tfg logo
pep logo
bathu logo
lewis logo

FMCG

Product testing, identifying gaps in product offers and measuring brand association is part of our expertise in this category. Most importantly, though, we analyse a client’s promise and the delivery of that promise in relation to competitors.

mccain logo
nestle logo
plascon logo
bacardi logo
reckitt logo

Media

We’ve worked with some of the country’s top media houses to provide channel studies and focus groups. We also offer viewer and listener profiling that gives insights into people’s habits, their interests and behaviours, and how these impact the kinds of content they consume.

havas media logo
Media markt logo
keys logo
motswako logo
provantage logo
etv logo

IT & Telecoms

In this industry, we utilize all our benchmarks, including churnstudies, customer satisfaction data as well as vox pops, to provide brands withpredictive insights necessary to keep ahead in a fast-changing landscape.

cell c logo
metrofibre logo
mtn logo
samsung logo
telkom logo
vodacom logo
vuma logo

Automotive

Continuous feedback and growth are essential in this dynamic businessenvironment. Beyond the usual car clinics and dealer interviews, we also use aprogram called Voice of the Consumer. This drives cross-sell and upsellopportunities throughout the customer’s lifespan and provides valuable feedback to prevent brandstagnation

engen logo
bp logo
daimler truck logo
lamborghini logo
land rover logo
caltex logo

Insurance

Understanding the role culture plays, specifically within life insurance and funeral cover in the South African context, is key. We delve into insights surrounding family dynamics, traditional practices and legacy building.

discovery logo
1life logo
old mutual logo
hollard logo
avbob logo
auto & general logo

Medical

With the wave of greater integrationbetween physical and emotional wellbeing, and financial wellness taking placein this category, we are able to recommend strategies for differentiation, growthand purpose initiatives.

discovery logo
momentum logo
bestmed logo
gems logo

Orange Index® 2023 Results

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Meet the team

Andrea Rademeyer

Founder & Executive Chair

Sarina de Beer

MANAGING DIRECTOR & SHAREHOLDER

Ask Afrika

TEAM
Meet the Team

Sarina de Beer

MANAGING DIRECTOR

Andrea Rademeyer

Founder & Executive Chair

Ask Afrika

TEAM

A diverse executive with a wide range of academic backgrounds and a combined passion for truth,
breaking the status quo and changing the way the world perceives Africa.

We invest in humanitarian
partnerships across Africa.

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