Ask Afrika Archive

2015

October 2015

Hug factor and rise of happiness mechanics

September 2015

Ask Afrika reveals best of the best

LOCAL BRANDS RESONATE STRONGLY WITH THE SOUTH AFRICAN CONSUMER

Promise and pitfalls: Winning in Africa’s consumer market

New generations, new retail habits

Social mobility and conspicuous spending

Mobile links to conspicuous spend

THE LINK BETWEEN SOCIAL MOBILITY AND CONSPICUOUS SPENDING

THE RISE OF THE ONLINE CONSUMER AND GENERATIONAL IMPACT

How to win African consumers

April 2015

Keeping Your Favourite Brands In The Know

Working out of home

The connection between economic status and tradition in townships

More insights from Kasi Star Brands survey

What is relationship between price and ROI in townships?

March 2015

Emotional connection is vital to truly satisfy customers

New research shows impact of employee emotions on customer experience

The new OOH currency – worth its weight in gold

New audience measurement for OOH, through newly formed council

KASI Star Brands? - a new township consumer brand benchmark

New measurement tool to improve OOH advertising in SA

All the media moves

Benchmarking call centres to improve service delivery

New research identifies top ten call centres

South Africa''s no. 1 township brand revealed

Ask Afrika reveals South Africa’s no. 1 township brands

Kasi Star Brands winners announced – Ask Afrika reveals South Africa’s no. 1 township brands

Keeping your favourite brands in the know

Media Report: Independent media research for growth

Customers slightly happier with SA banks – index

Customers slightly happier with SA banks – index

Capitec bouyed by transaction fees

Suncoast Casino - THE KOOPASAMY''S ARE BACK

LG recognised at the 2015 KASI Brand Awards

LATEST NEWS

Africa way ahead of rest of world with its mobile payment systems

WE CARE FOR OUR READERS

2014

December 2014

South Africa needs to put the care back into healthcare

November 2014

New innovations and industries are introduced into the Ask Afrika Orange Index®

Winning customer service companies use the Ask Afrika Orange Index®

Best and worst state service

FINWEEK: NEWS: Capitec Bank named best at customer service

MTN AWARDED FOR BEST SERVICE, CALL CENTRE

Liberty seizes number one spot for customer service

Eskom: We Anaylse Parastatals

SA: Home affairs on release of Ask Afrika Orange Index 2014 survey on government’s service trends

THE INSIDER: Art and science used to rescue department

Zambia: ZICTA provides 147 towers for rural areas

SABC Radio has invested in TGI research offering planners greater insight

City Press – Ask Afrika Orange Index 2014/15 Results publication

Ahead of the Service Curve, City Press Business section

The automotive industry has the best service delivery in South Africa

Capitec Bank named best at customer service

New innovations and industries are introduced into the Ask Afrika Orange Index®


October 2014

AA orange Index October 2014

August 2014

South African radio, Saarf and the question of measurement

Game-changing research model for SA’s OOH industry

NAB announces shortlist to tender for new radio measurement survey

Foreigners drive South African Shadow Economy - Sarina de Beer, Ask Afrika, MD

South Africans opt for Values over Value

Ask Afrika and Cuende make a revolutionary new out-of-home research model available to industry

ICON BRANDS RESULTS AND INSIGHTS – CITY PRESS Supplement Publication

July 2014

Print and digital research trends

Ask Afrika ICON brand winner says know your consumer

All Gold takes the lead as Icon Brands' winner

Ask Afrika ICON Brand Awards reveal favourites in July

South Africans ‘tend to rely on much-loved brands

June 2014

Customers are gold, give them red carpet treatment

Workshops for Ask Afrika Orange Index

The Ask Afrika Orange Index shows how to give customers the red carpet treatment

What radio research in Europe reveals about the state of play

OOH to launch currency survey

LOCAL NEWSPAPERS THRIVE IN OUR CONSUMER SOCIETY

Local newspapers growth indicates a return to personalization

Local newspapers thrive in our consumer centric society

TGI Township typologies

ENTREPRENEURSHIP: Township opportunities

The township market hold great opportunities for brand owners

PART 1 OF 4 - Whither market research in South Africa?-

May 2014

Digital Barometer one of new research products launched

The Ask Afrika Group is to launch a new array of products in 2014

Ask Africa Group appoints Ken McArthur as EC

All the media moves

Over 400 000 fans on the Daily Sun Facebook page

Beeld SA's most influential daily and City Press second most influential newspaper overall

Briefly… Over 400 000 fans on the Daily Sun Facebook page

Beeld, City Press named among most influential publications in agenda-setting media

Has the print industry lost faith in its future?

QUOTE OF THE WEEK

New tool for marketers

NEWS SHORTS

SUNDAY TIMES (Express Edition), Careers

All the media moves

New segmentation tool could vie for LSM place

Ask Afrika appoints Chair

Ask Afrika appoints a new Executive Chairman

Ken McArthur joins Ask Afrika as its executive chairperson

TGI's SELs are a viable alternative to LSMs

Ask Afrika appoints a new executive chairman

TGI’s SELs are a viable alternative to LSMs

2013

Accolades for the top South African Service DeliveryCompanies at the Ask Afrika Orange Index® Awards

Do we live in a microwave society? By Dr Amelia Richards, Customer Services Director at Ask Afrika
Listen Now: The June issue of the Global Marketing Network's magazine has just come out - please see pages 68 & 69s

Who influences Consumer Purchase Behaviour? By Dr Amelia Richards, Customer Services Director at Ask Afrika
LISTEN NOW: go to page 47 of the supplied link

Ads24 local title readership shows growth
New Compass24 local newspaper audience measurement research released

About the TGI WHY code
by Maria Petousis, TGI Director at Ask Afrika. Interview on 702 interview audio clip - Adfeature with Andy Rice and David 'O Sullivan

Sticking to a healthy lifestyle
by Dr Amelia Richards, Customer Services Director at Ask Afrika

2012

Ask Afrika Orange Index® 2012: Service is every one’s business at the JD Group

Woolworths grabs the honours in Ask Afrika Orange Index

Ask Afrika Orange Index® 2012 – City Press supplement publication on award winners

The Ask Afrika Trust Barometer 2012

E-Tech Living Index: Technology shapes social fabric – by By Dr Amelia Richards, Customer Services Director at Ask Afrika

TGI Subscriptions

TGI Reporting solutions

TGI Township

February 2014

4 May 2014 - SAFM - Ashraf Garda interviews Maria Petousis about TGI

TGI’s SELs are a viable alternative to LSMs

The marketing world has long been challenged with developing a consistent means of segmenting populations into discrete groups based on their social and economic status. LSMs (Living Standards Measures) are common currency in the marketing and research landscape. Read More

Ken McArthur joins Ask Afrika as its executive chairperson

Ken McArthur has been appointed as executive chairperson at Ask Afrika. He has extensive experience in the market research industry and was the MD of Nielsen for 10 years. During this time he formed a separate division for Media as per the global Nielsen standard. Read More

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

That story is done and dusted. Townships are rocking and they have been for a while, but not everyone has cottoned on yet... that things are happening there. Read More

Invaluable insights about South Africa’s Growing Middle Market

Maria Petousis, Director of TGI at Ask Afrika, discusses TGI’s launch into South African Townships, and discusses some of the key findings regarding the township consumer…Read More