Ask Afrika

Newsroom

Read all about it

Sarina De Beer Director  Client Experience At Ask Afrika

Knowledge and emotion are central to the service industry

The services industry forms an important part of South Africa’s economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations.

Continue reading
Overall Winner Of The 2018 Ask Afrika Orange Index  Woolworths Food

Service excellence celebrated – 2018 Ask Afrika Orange Index winners announced

The service industry is transforming as we enter the fourth digital revolution and it is important for companies to get the correct synergy between humans and technology. This was just one of the top-line insights revealed at the recent 2018/19 Ask Afrika Orange Index Awards where the overall top 10 winners of South Africa’s premier service excellence benchmark, as well as 29 industry category winners, were announced.

Continue reading
Sa Sample Image 5

The stokvel market holds huge potential for retailers

The name “stokvel” originated from the term “stock fair”, as the rotating cattle auctions of English settlers in the Eastern Cape during the early 19th century. It has long outgrown its traditional roots and become an economy in itself. Target Group Index (TGI) research can help FMCG retailers tap into this market and understand how to accurately reach stokvel members.

Continue reading
Ask Afrika Icon Brands Top 10 Winners On Stage

Ask Afrika 2018/2019 icon brands winners announced

South Africa’s most loved and used brands were celebrated among top brand and marketing professionals at the Ask Afrika Icon Brands Awards conference at The Venue in Melrose Arch on 21 August 2018.

Continue reading
Sarina De Beer 003B

South Africa’s customer service levels at an all time high

Africa’s customer experience leaders gathered in Cape Town last week for the 2 day Customer experience Management Africa Summit.

Continue reading
Andrea Gevers Ceo 002 1

Ask Afrika to deliver best practice in Customer experience management

In an increasingly competitive and fast-moving environment, customer service is becoming a business-critical tool to survival.

Continue reading
Jenny Davis

TGI South Africa wins prestigious International Jenny Davis Award 2018

TGI South Africa, licensed by Ask Afrika – a leading market research company, have been awarded the Jenny Davis Award 2018 at this year’s TGI Global Conference.

Continue reading
Screen Shot 2018 09 20 At 4 50 20 Pm

Ask Afrika partners with FIA

Ask Afrika, an independent market research company in South Africa, partnered with the FIA in 2017 with the aim to reconceptualise and invigorate the annual FIA survey.

Continue reading
Img 20180227 Wa0013

Improving the lives of South Africa’s future leaders!

Ask Afrika, the largest independent and locally owned South African market research company partnered with the Mpumalanga Department of Education, to donate R150 000 to two primary schools in the Mpumalanga region; Inkhambeni and Kamajika Primary.

Continue reading
Andrea Rademeyer 005

Intelligent research - central to public sector success

The South African economy has suffered numerous setbacks over the past few years and we have been driven by economic turmoil. This, in turn, has created a number of challenges for consumers, businesses and – most of all – for the public sector.

Continue reading