The services industry forms an important part of South Africa’s economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations.
The service industry is transforming as we enter the fourth digital revolution and it is important for companies to get the correct synergy between humans and technology. This was just one of the top-line insights revealed at the recent 2018/19 Ask Afrika Orange Index Awards where the overall top 10 winners of South Africa’s premier service excellence benchmark, as well as 29 industry category winners, were announced.
The name “stokvel” originated from the term “stock fair”, as the rotating cattle auctions of English settlers in the Eastern Cape during the early 19th century. It has long outgrown its traditional roots and become an economy in itself. Target Group Index (TGI) research can help FMCG retailers tap into this market and understand how to accurately reach stokvel members.
Ask Afrika, the largest independent and locally owned South African market research company partnered with the Mpumalanga Department of Education, to donate R150 000 to two primary schools in the Mpumalanga region; Inkhambeni and Kamajika Primary.
The South African economy has suffered numerous setbacks over the past few years and we have been driven by economic turmoil. This, in turn, has created a number of challenges for consumers, businesses and – most of all – for the public sector.