Welcome to Africa's
insights authority.
we live in Africa,
we are of Africa and
we stand for her people.
What sets us apart?
We operate across industries and across borders.
Our extensive network spans multiple industries and countries, allowing us to deliver comprehensive insights across diverse markets and sectors.
We understand complexity.
With decades of experience, we excel at navigating complex market dynamics and delivering clear, actionable insights from intricate data.
We're known for translating data into action.
Our expertise lies in transforming raw data into strategic insights that drive real business growth and measurable results.
We're invested in long-term thinking.
Our approach focuses on sustainable growth and long-term success, helping clients build lasting competitive advantages.
We focus on data integrity.
Quality and accuracy are at the core of everything we do, ensuring our clients can make decisions with complete confidence.
We bring benchmark strength.
We're locally rooted, globally respected.
While deeply connected to local markets, our work meets international standards and earns global recognition.
Our Expertise
With specialized knowledge across multiple disciplines, we deliver expert insights that drive meaningful business outcomes.
Our Difference
Whether it is understanding behaviour in urban Lagos, consumer sentiment in rural Uganda, or customer experience in Johannesburg, we've been there, and we understand it.
We are driven by a belief that good business drives progress. That insights, real insights, can uplift, unlock and transform.
Our team is proudly African, yet globally respected. We are the only locally owned market research company in South Africa that operates on a global scale.
Our Chairperson, Andrea Rademeyer, was elected Chair of the global ESOMAR Congress in 2024 – a testament to our leadership.
Africa's GDP growth is above the global average. It holds 17% of the world's population, but only 3% of global GDP. The opportunity is vast.
Whether your brand is entering Africa, expanding across markets, or refining strategy with nuance, we are ready to walk with you.
Our roots
For decades, Ask Africa has walked alongside brands, communities and citizens across the continent, decoding its intricacies, navigating its cultures, and building an unshakable understanding of what drives decision-making here.
We are more than a research company. We are the trusted benchmark authority in Africa. A strategic partner that equips leaders with insight that is not only accurate, but deeply contextual and culturally relevant.
Our Footprint
Understanding people means meeting them where they are: in language, in context, and in place. Ask Africa operates across urban and rural environments, across borders and languages, and across markets with vastly different dynamics. Our strength lies in being able to execute high-quality research in real-world conditions — consistently, reliably, and at scale.
Major Cities
Our core footprint spans major urban centers across Africa, with a trusted partner network that enables delivery in both high-density cities and surrounding communities.
Pan-African online panels
We also offer access to a 10 million+ pan-African online panel, giving clients a scalable, representative view of the continent's consumers.
When our clients' needs extend beyond Africa, we deliver. With projects successfully implemented in Europe, Canada, UK, USA, India & Malaysia.
We understand the demands of scale and local nuance.
With deep logistical experience, we're able to run both high-volume projects and niche studies with equal care.
Industries
We have executed work across many industries; adapting to regulatory environments, local sensitivities, and evolving market conditions.