Ask Afrika partners with FIA
Ask Afrika, an independent market research company in South Africa, partnered with the FIA in 2017 with the aim to reconceptualise and invigorate the annual FIA survey. Through informal discussions at the start of the process with intermediaries, FIA board members and product suppliers, we were able to establish the high-level themes that the survey should include. ‘Our dedication to partnering in this FIA survey for the second year in a row was spurred on by our belief that without passionate and inquisitive clients, who want to know more about what makes their customers tick, Ask Afrika would not exist’ - Andrea Gevers (Rademeyer), CEO.
We wanted to ensure that the survey was independent, democratic and convenient. Independence is key when it comes to a survey of this nature. We run the survey on behalf of the FIA and only share aggregated data with the association. This means the broker remains completely anonymous and the FIA has no influence over the results. To ensure a democratically run survey, all members are granted equal access to participating with no one excluded or disadvantaged for any reason. Lastly, given that members are extremely busy, we made it a priority to ensure convenience for participating members through use of an online data collection method. The survey was kept very short and device agnostic to assist intermediaries in completion. This allowed participants to access the survey from anywhere, at any time, from any device - computer, phone or tablet.
We further conducted a longer, telephonic survey with 1 000 FIA members for diagnostic purposes. This is where we found out in detail what intermediaries like and dislike about their product and service providers. All FIA members registered with the Financial Services Board (FSB) received the survey, providing a voice to FIA members in a controlled and accessible platform.
With a history spanning over two decades, Ask Afrika is a market research partner with a broad range of expertise. Our desire is to set your mind at ease, knowing that we are so confident in the integrity of the work we conduct for our clients. We ask the right questions, challenge the status quo, and uplift the voices of Africa’s people through strategic, creatively applied research – giving client’s intelligence directly from the people that matter – current and future customers. Through uncompromised data integrity, we deliver insights that can empower brands to make better decisions.
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